Digital Marketing Strategist

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Date: Mar 13, 2019

Location: Lincolnshire, IL, US

Company: Dart Container

The Digital Marketing Strategist is the strategic lead for the SOLO brand’s integrated digital marketing efforts and assists the development of the optimal customer journey. Working alongside brand, social, channel and agency teammates, this person will be responsible for designing, analyzing and optimizing digital marketing programs and communications across multiple channels including web, search, media, email and eCommerce.

 

The role will report to the Sr Digital Transformation and Customer Experience Manager, and will partner with Consumer Products Marketing team, as well as the internal Web & Marketing Shared Services group.

 

 

Core Skills and Qualifications:

The ideal candidate must possess all of the following:

  • Bachelor's degree with an emphasis in Marketing or related field of study
  • Five (5) years of experience in digital marketing, SEM/SEO, and email marketing
  • Comprehensive knowledge of and experience using Google Analytics and SEO/SEM best practices
  • Experience with digital media buying tools and analytics
  • Ability to manage SEO improvement initiatives and operations for web content
  • Ability to use web analytics to determine change actions on website
  • Experience using Google Analytics, Google Search Console, or other enterprise analytics platforms
  • Experience using email and/or marketing automation tools (e.g., Salesforce, ExactTarget, Pardot, MailChimp, HubSpot, etc.)
  • Ability to manage automated stage based email marketing programs with integration to web and other channels
  • Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams, and to explain complex technical issues
  • Ability to establish project plans, regularly monitor and track progress on work projects, and communicate with project partners
  • Organizational skills including the ability to prioritize workload to meet deadlines
  • Ability to effectively manage and execute multiple tasks, projects and priorities
  • Ability to streamline processes, integrate, and associate pieces of information gathered from multiple sources and apply to projects
  • Ability to maintain composure and adapt in a dynamic, fast-pace, customer-focused work environment characterized by rapid change, minimal lead times, and multiple competing priorities
  • Ability to travel up to 5% domestic
  • Ability to obtain and maintain a valid driver’s license
  • Requires a favorable motor vehicle report upon hire

 

Preferred Skills and Qualifications:

  • One (1) year of experience writing web content
  • Google Analytics and/or Google AdWords Certifications
  • Ability to analyze online metrics and make recommendations

 

Overview: As the manufacturer of Dart® and Solo® brand products, Dart Container is an industry leading single-use food and beverage packaging company. With 15,000 employees and 40+ locations worldwide, Dart offers more than 4,000 products used every day in restaurants, hospitals, schools and homes around the globe.

Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.

 

If you experience difficulty applying online, you may call (800) 545-3278 Ext 3390 or email us at applicationassistance@dart.biz for assistance.

 

Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

 

https://www.dartcontainer.com/eeoaa/

 

If you have a disability and need an accommodation to access this website or for the application process, you should call Dart at (800) 545-3278 Ext 3370 or email us at ADArequests@dart.biz. Relay calls can be made by dialing 711 or the relay number for your state.

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Nearest Major Market: Chicago

Job Segment: Advertising, SEM, Online Marketing, Interactive Marketing, Marketing

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