Content Marketing Specialist (MarCom)

The Content Marketing Specialist is a content subject matter expert and liaison to the organization. This role supports the Content Marketing Manager in guiding content direction to create and distribute helpful resources that make it easy for customers to choose Dart. The person in this role is practiced in digital and traditional marketing channels. Strong writing and editing skills are applied to help build our brand and attract new customers, position our products as the preferred choice and deliver results.

Day-to-Day Role:

• Create, review and consult on customer-centric content across regions, formats, channels and stages of the customer journey, ensuring alignment with brand voice and business goals through active collaboration and critique
• Develop and implement content marketing strategies across channels (web, email, search, etc.) that differentiate us from our competitors and make it easy to search, find and sell Dart products
• Translate performance insights and industry trends into strategic recommendations to improve marketing and merchandising effectiveness
• Lead strategic marketing projects from planning to delivery, aligning teams and timelines to produce impactful assets and tools
• Cultivate direct relationships with customers to understand their pain points and goals and achieve mutual growth
• Monitor and reply to customer/product-focused conversations on Dart’s owned channels
• Perform other marketing, merchandising or eCommerce projects related duties as assigned

Core Skills and Qualifications:
The ideal candidate must possess all of the following:

• Bachelor's degree with an emphasis in english, journalism, marketing or related field of study
• Google Analytics certification or similar equivalent experience
• Three (3) years of experience writing for the web (including SEO content), email, social or traditional media
• Three (3) years of experience working in a business environment coordinating social media for business on applicable platforms (e.g. Facebook, LinkedIn, Twitter, YouTube, etc.)
• An equivalent combination of education and experience will be considered. 
• Excellent written and verbal communication skills
• Experience writing with a strong brand voice to varied audiences
• Ability to edit the work of peers
• Strong attention to detail and accuracy
• Ability to utilize business sense and creativity to develop new ideas and solutions
• Ability to collaborate with team members
• Organizational skills, including prioritizing workload to meet deadlines
• Ability to perform duties with minimal supervision

Preferred Skills and Qualifications:

• GA4 certification
• Familiarity with web content management systems

Overview: Dart makes everyday products that give people the freedom to enjoy the food & drinks they love, wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup, Dart products have been keeping people on the go and having fun for 65 years.  We’re a family-owned, family-focused company of 12,000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason, MI, with 30 locations in three countries, we’re proud of our ability to innovate, manufacture and lead the way with each new generation of quality products.

Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.

Dart Container is a drug-free workplace.  Candidates are subject to a drug test (excluding THC*/marijuana/cannabis) and background check at the time of offer.

*THC testing ONLY when such testing is required by law.

Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

https://www.dartcontainer.com/eeoaa/

If you have a disability and need an accommodation to access this website or for the application process, you should call Dart at (800) 545-3278 Ext 3370 or email us at ADArequests@dart.biz. Relay calls can be made by dialing 711 or the relay number for your state.

If you experience difficulty applying online, you may call (800) 545-3278 Ext 3390 or email us at applicationassistance@dart.biz for assistance.