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Digital Marketing Specialist

Date: Jan 13, 2022

Location: Mason, MI, US

Company: Dart Container

Please note: You must submit a cover letter and two (2) writing examples in order to be considered for this position. 

 

The Digital Marketing Specialist will work with internal stakeholders to develop and implement goal-oriented strategies for Dart's digital marketing programs. 

Day to Day Roles

  • Generate content, both written copy and concept, for company websites, social media channels, and paid advertising for digital and traditional marketing efforts.
  • Research, implement, and continually optimize SEO and paid search efforts
  • Stay current on the latest trends in digital marketing including search, social media, email, and analytics, while providing recommendations on ways to better serve the company's needs
  • Oversee corporate social media content calendars by researching relevant topics, writing engaging copy, recommending images/video to accompany posts, and scheduling posts
  • Manage promotional budgets for Facebook, Twitter, LinkedIn, and Google Ads
  • Continually monitor campaign performance providing recommendations for optimization
  • Monitor and contribute to online conversations, replying to comments and messages to generate positive digital brand reputation
  • Monitor and analyze website data using Google Analytics to provide data-driven actionable insights and suggestions for improvements
  • Create and update regular performance reports to be shared with internal stakeholders monthly, quarterly, or as needed
  • Utilize Dart’s CMS platforms to update website content
  • Collaborate with teammates and project stakeholders to develop creative and effective solutions
  • May be requested to travel to Dart locations for communication and meetings

Core Skills and Qualifications

  • Bachelor's degree with an emphasis in Public Relations, Communications, English, Journalism, Marketing, or related field of study
  • One (1) year of experience working in a business environment coordinating social media for business on applicable platforms (e.g. Facebook, Twitter, LinkedIn, YouTube, Blogs, Wikis)
  • One (1) year of experience using web analytics tools to interpret data and build insightful reporting
  • One (1) year of experience writing for the web, on social, or in traditional media
  • One (1) year of experience successfully managing and growing multiple paid advertising accounts
  • Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams, and to explain difficult issues
  • Strong attention to detail and accuracy
  • Ability to utilize business sense and creativity to develop new ideas and solutions
  • Organizational skills including the ability to prioritize workload to meet deadlines
  • Ability to perform duties with minimal supervision
  • Ability to collaborate with team members

Preferred Skills and Qualification

  • Experience in graphic and web design using Adobe Creative Suite

 

 

 

 

Overview: As the manufacturer of Dart® and Solo® brand products, Dart Container is an industry leading single-use food and beverage packaging company. With 15,000 employees and 40+ locations worldwide, Dart offers more than 4,000 products used every day in restaurants, hospitals, schools and homes around the globe.

Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.

Dart Container is a drug-free workplace.  Candidates are subject to a drug test (excluding THC*/marijuana/cannabis) and background check at the time of offer.

*THC testing ONLY when such testing is required by law.

Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

https://www.dartcontainer.com/eeoaa/

If you have a disability and need an accommodation to access this website or for the application process, you should call Dart at (800) 545-3278 Ext 3370 or email us at ADArequests@dart.biz. Relay calls can be made by dialing 711 or the relay number for your state.

If you experience difficulty applying online, you may call (800) 545-3278 Ext 3390 or email us at applicationassistance@dart.biz for assistance.


Nearest Major Market: Lansing

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